The developer behind Margaritaville Resort Orlando is moving forward with plans to expand the resort with additional hotel rooms and vacation homes in the final phase of this landmark project, which has played a major role in revitalizing Kissimmee’s W192 tourism corridor.
The Falcone Group is currently seeking approval for a preliminary site plan for the resort’s last undeveloped section, referred to as Phase 9. The proposal includes a 6-story hotel with 110 rooms and a 7-story tower featuring 180 condo-hotel units. The plan also includes 40 waterfront homesites along the peninsula — marking the final collection of Key West-style vacation homes within the resort and the first new additions since 2021. These waterfront cottages, some offering up to eight bedrooms, are now listed for $1–2 million.
Originally, this section of the resort was approved for a residential project called The Residences at Margaritaville, which was to include 350 condo units across three buildings and 104 attached villas. Construction had already begun — with walls up on the first condo building — before the developer paused to reimagine the final design.
The new hotel is expected to occupy the footprint of the previously planned Building 2, and both the hotel and condo tower will share access to a resort-style pool, maintaining the seamless vacation experience Margaritaville is known for.
Osceola County’s Development Review Committee approved the new Phase 9 plan on Tuesday. It will now head to the Planning Commission and the Board of County Commissioners for review in May.
The resort has seen steady growth in recent years. In 2021, the Margaritaville Hotel expanded with a 75-room addition. The following year, the developer partnered with Embassy Suites to build a 300-unit condo-hotel and the Oasis Beach Club.
Phase 9 is located between two significant developments: the 300-unit Retreat at Sunset Walk apartment complex (completed in 2022 as part of Phase 8) and the Embassy Suites Sunset Walk condo-hotel (Phase 10). The apartment complex was recently sold on March 31 to Montage Capital for $88.5 million, with Newmark brokering the sale and arranging a $53 million loan from Swiss RE Life & Health America LLC.
“Margaritaville has really come into its own over the last few years,” said Scott Ramey of Newmark. “Between the resort itself, Island H2O Water Park, and all of the unique surrounding retail, it has evolved into a target destination for permanent residents and tourists alike. It is one of the only areas in Orlando that offers a true 'Live, Work, Play' lifestyle and is why there is so much demand for the location moving forward.”
Phase 9 was originally approved for 300 timeshare units, but those were relocated to a site just south of Island H2O Water Park. In March, the developer secured a $78 million construction loan for the new timeshare building, which will carry the Margaritaville Vacation Club (MVC) branding.
Travel & Leisure Co. confirmed plans — first reported by GrowthSpotter — for the 151-unit timeshare building, slated to open in 2027. The resort will feature an outdoor pool and bar, a café and coffee shop, a modern fitness center, game room, and a calendar of family-friendly activities designed to create lasting vacation memories. A dedicated sales gallery is also part of the development.
Standard MVC units will range from studios to three-bedrooms, each equipped with washers/dryers, kitchenettes or full kitchens, and Margaritaville’s signature frozen drink makers. For those seeking an upgraded experience, one- to four-bedroom Margaritaville Vacation Club Presidential Reserve suites are also planned.
